PLUME

Print, Packaging, Digital

Plume is the brain child of Dan McMahon and Patrick Laing. Inspired by the often rainy climate of London and a passion for cycling, the two launched a successful Kickstarter campaign to get their mudguard funded. What started as a teaser for the crowd funding has now become a logo (inspired by the product), identity and accompanying print assets and website.
www.plumemudguard.com